The Goods

Uncover how consumers feel about little treats—and what this signals for brands and consumers alike.

Refresh yourself with the latest findings on Americans’ drinking habits and how more consumers are becoming sober curious.

From plant-based plates to meat-free days, Americans are exploring fresh ways to eat green and live lean. Savor these tasty trends!

Discover how Americans are blending tradition and new food trends this Thanksgiving, from classics to plant-based dishes.

Stress no more: Our latest insights on self-care trends help you connect with Americans on health and wellness journeys.

Heat up your day with the latest insights on hot sauce trends and how consumers are spicing up their culinary choices

Sip up our latest insights on the sober curious movement

CPG insights shed light on consumers’ holiday cocktail lists

Looking to fuel your day? Hype yourself up with these caffeine insights.

Competing in the convenience food aisle? These CPG insights shed light.

As the first day of summer approaches, find out more about consumer habits when it comes to sunscreen.

Take a sweet ride through the ups and downs of U.S. candy purchase habits.

Put daily shopper insights into your game day plan and win buyers

Discover what beverages consumers prefer most during the winter season

Take a bite out of these sweet insights – you will definitely get a sugar rush!

Get ready for the school year! Study up on these back-to-school shopping trends.

Do you want ice cream insights? We sherbet you do.

NCSolutions’ consumer packaged goods purchase insights highlight the latest dairy vs. non-dairy shopping trends.

We expect this Valentine’s Day to bring increased chocolate sales all month long.

Impact of the COVID-19 Pandemic on Who’s Advertising in the Big Game

National TP Index shows how sales of the commodity have changed through the pandemic.

See how CPG categories have fared 6 months into the pandemic.

As buying habits level off, essential items are starting to claim back shelf space.

Our obsession with cleaning isn’t going away any time soon.

See how CPG categories fared during 2019 back-to-school.

Household CPG sales were up 20% in July compared to one year ago.

In times of high stress, we turn to food for comfort.

U.S. consumers have been eating their way through food reserves purchased earlier this year.

It seems like the great toilet paper stock up of 2020 is mostly behind us. But is it really?

U.S. shoppers are more likely to find toilet paper and paper towels on shelves these days.

From flour to sugar, see how baking categories fared during COVID-19.

Americans are spending more on meat, and poultry is the clear winner in the U.S.

U.S. shoppers follow the same pattern at the grocery store, regardless of state closing.

As states started to open back up in May, beauty/personal care product sales increased steadily.

Find out which CPG categories lead as the country reopens.

See which CPG categories U.S. consumers prioritized.

Consumers are thirsty for the traditions of summer.

Meat categories experienced a sales uptick, with one notable exception: fresh beef & pork.

See which CPG categories U.S. consumers prioritized.

Given stockout challenges, will you be able to secure this precious commodity in stores?

Americans are returning to more traditional pastimes.

Personal care has dropped a few rungs on the ladder of priority.

Americans are turning to cookies, ice cream, and chocolate to get through this quarantine.

Households stock up on cheese and lunch meat as parents prepare more lunches at home.

Hair color sales soared March 20, 2020, as consumers aim to look their best for video calls.

Household grocery spend remains elevated during Home-Confined Buying.

Consumer store trips peaked during Extreme buying, then decreased with social distancing.

In Home-Confined Buying, shoppers return to a basket mix reminiscent of pre-COVID-19.

When consumers rushed to stores in March, they also stocked up on alcohol.

NCS has defined five stages of consumer buying related to the COVID-19 pandemic.

As consumers prepared to spend more time at home, how did their grocery purchases change?

NCS has developed a National TP Index: see when toilet paper became the top-selling category.

American spending at grocery stores and drugstores increased 62% and 16% on March 12.

When consumers hit the stores on March 12, what did they stock up on?

When did consumers really start stocking up on hand sanitizer and toilet paper?