Audience Segmentation & Purchase-Based Targeting
Audiences are built on real-world purchase behavior. Use audience targets to reach the consumers who are most likely to buy your product. Fifty percent of consumers find ads most helpful when they are are in the market for the product being advertised to them.1 After all, you don’t want to spend valuable advertising dollars marketing meat products to vegetarians or cat food to dog owners. The value in qualifying your target audience is clear. This is the way to grow your brand.
Identifying the right audience is key to brand growth. That’s why nearly 68% of consumer packaged goods (CPG) marketers use purchase-based targeting (PBT) in their campaigns.2 NCS audiences are built on purchase-based insights. In fact, our PBT delivers 3X the return on advertising spend (ROAS) when compared to other kinds of audience targeting.3
Activating NCS PBT is as easy as 1-2-3. Purchase-based audiences can be obtained at publishers, TV providers, DSPs, onboarders and directly with team NCS for use with clean room integrations, or on programmatic, TV and mobile channels. Access publicly available audiences, or receive a custom-built audience to find your buyers wherever they are.
We’re happy to share that we’ve expanded our public audience segments by 46%, including a category increase of 133% and a brand increase of 23%. With our latest enhancements, you can be confident that our public audience segments will help you find and activate your best buyers more efficiently and, ultimately, increase incremental sales.
Drive incremental sales lift results with distinct audience segments that are activated everywhere and tailored to advertising goals.
Go beyond your own customers and find buyers outside of your owned and operated channels.
Stand out by delivering best-in-class audience segments to help boost your advertisers’ sales.
Compete for digital dollars by delivering the same high-value strategic segments available online.
Find out how a leading cat food brand enhanced their data-driven linear TV strategy with addressable TV and purchase-based targeting.
1 NCSolutions Consumer Survey, August 2021
2 Brand Innovators & NCSolutions CPG Marketers Survey 2022
3 NCS analysis of over 750 consumer packaged goods campaigns