Measure Sales Lift and Return on Ad Spend
Not Your Parents’ Sales Lift.
The next generation of NCS Sales Effect studies not only help you understand what happened in your campaign, they help you see what’s next. Shed light on the ways you can improve — and drive incremental sales. Since our founding in 2010, we’ve led the industry in outcomes-based measurement. Our latest measurement solution is no exception.
That’s one of the reasons why 71% of CPG marketers use sales lift to measure campaign outcomes.1 There have been so many changes in consumer behaviors and consumption patterns over the past couple of years. Now more than ever, brands seek to better understand outcomes and their bottom-line impact.
Sales Effect gives you a new level of detail that drives actionability and a precision that delivers the intelligence on how the creative, audience, frequency and media impact your campaign outcomes.
Knowing which components of your campaign drove the biggest incremental sales impact translates into more effective future campaigns.
The NCS Sales Effect suite of solutions is designed for every budget and every type of campaign. Sales Effect measurement delivers incremental sales results when, where and how you need it. Measure sales lift for your national consumer packaged goods campaigns or for campaigns running in major and consolidated markets. Whether you’re launching a new product, trying to understand the full sales performance of your retail media investment or examining the value of a cross media strategy–there is a Sales Effect for you.
No matter which Sales Effect you choose, our measurement solution is supercharged by machine learning and the amazing insights of our team. That’s what makes Sales Effect stand out – we call it the power of SE.
Our CPG-focused consulting team is here to support your brand goals, every step of the way. Your campaign measurement results can be delivered through a managed service model or a self-service model in a dashboard or clean room. And you can rest assured that we take a consumer-privacy first and future-looking approach to everything we do. This provides you with greater confidence to leverage the findings from your Sales Effect studies. With NCS Sales Effect, the success of your next campaign starts with your currrent campaign.
Cross Media Insights
Unlock the full picture of your CPG campaign's impact with cross-media measurement. Track sales lift seamlessly across TV, digital, and understand their combined efforts.
Retail Media Networks
Maximize insights with rest of market measurement. Gauge the true reach of your retail media network campaign beyond your network for comprehensive sales analysis.
Keep your campaigns driving incremental sales. Use Sales Effect analysis to advance your advertising strategy and brand.
Verify using a third-party to demonstrate to your advertisers the effectiveness of your network.
Collaborate with your clients using in-depth sales lift measurement and cement your place in their media plans.
Stay in the race for digital ad dollars and make yourself invaluable to brands by providing a full picture of their campaigns.
NCS measurement doesn’t just reveal the campaign’s results; it delves into the underlying reasons behind them. In a recent collaboration with a beverage brand, we discovered that our Home Screen sponsorship drove 82% of the incremental sales. These invaluable insights empower us to craft even more impactful strategies for our clients.
1 Brand Innovators & NCSolutions CPG Marketers Survey 2022
