Search The Site


Last revised: May 2024

NC Ventures, LLC d/b/a NCS or NCSolutions is in the business of measuring, analyzing, segmenting, and optimizing advertising and marketing performance for our commercial customers (“Customers”) to help them understand the interaction between what U.S. consumers watch and what they buy, and to better meet consumer needs. We believe that consumers should be informed. This NCS Services Privacy Statement (“Privacy Statement”) explains how we use, share, and protect the information that we obtain about consumers in connection with our commercial products and service offerings (the “Services”), which are further described in the “Use of your Information” section below. This Privacy Statement also describes consumer choices and legal rights relating to how NCS uses information for its commercial products.

Please note that this Privacy Statement applies only to NCS’s processing of information in connection with the Services. To learn more about NCS’s processing of personal information collected via this website (, please review our Website Privacy Policy.

This Privacy Statement does not apply or reflect the policies of any third party including matching providers, service providers, onboarding providers, or Customers. You may refer to the privacy policies of each such party to determine their privacy practices, including notice and choice provisions. Some of the services that we provide to a particular Customer may involve processing data from, or on behalf of, that Customer. Any information processed on behalf of a Customer is subject to that particular Customer’s privacy policy and data sharing practices.

Information We Collect

NCS receives consumer packaged goods purchase data (which includes date of purchase, purchase location, UPC, units sold and spend data), demographic information, offline consumer information, and user data from third party data providers, customers, website or other publishers, and platforms (“Consumer Data”). You may opt-out of our sale of your information by following the instructions provided in the “Your Rights and Choices” section below. 

Additionally, any Consumer Data we collect may be disclosed to a competent governmental or public authority to comply with legal or regulatory obligations or requests or for the purposes of reporting any actual or suspected breach of applicable law.

Use of Your Information

Where we utilize Consumer Data to perform services on behalf of the business or to provide advertising and marketing services, we do so as part of our segmentation, measurement/optimization and data enablement services.

For our segmentation services, we use Consumer Data to create segments, which are groupings of individuals or households that share demographics, interests, and preferences. Our NCS audience segment services are used by our Customers for their own internal purposes, and to reach specific audiences to market and advertise their products and services on a variety of media (e.g. online, mobile, TV) without utilizing information directly identifiable to an individual household (like an address). We may use third party service providers to make our audience segments available to Customers.

For our measurement/optimization services, we use Consumer Data to help our Customers understand the effectiveness of their advertising content and return on media spend. They are not used to place online ads. To generate an NCS measurement, we work with our Customers, their publishers, and/or our data providers to determine whether a media user encountered or engaged with a Customer’s advertisement. In the online space, our Customers or third party data providers may use tags or similar technologies that are placed on advertising content to gather information about what content media users encounter. We also work with third party service providers to obtain exposure data for other types of media and combine that exposure data with our Consumer Data in order to perform an NCS measurement. NCS estimates advertising effectiveness using models built with Consumer Data and reports aggregated results.

For our data enablement services, NCS uses anonymized household-based weekly-aggregated purchase insights to help our Customers in their own internal business, for analytics and attribution/media measurement, and to create and reach specific audiences to market and advertise their products and services on a variety of media (e.g. online, mobile, TV) without utilizing information directly identifiable to an individual household (like an address).

California Residents

If you are a California resident, please see the NCS California Privacy Notice for more information about your privacy rights.

Your Rights and Choices

You have choices as well as several rights regarding our processing of your information and we are committed to providing you with reasonable access to it and the ability to review and limit the use of such information in accordance with applicable law.

Depending on your U.S. state of residence, you may have the right to:

  • Confirm whether or not we are processing your information;
  • Access and obtain a copy of your information;
  • Delete information you provide or is otherwise obtained from you
  • Correct inaccuracies in your information;
  • Delete information you provide or is otherwise obtained from you; and
  • Limit our use of your information for targeted advertising.

If you are interested in exercising one or more of the rights described above, you can submit a request to or contact us via the contact information provided below in the “Contact” section. Please note that we may require proof of your identity before we can give effect to these rights.

Do Not Sell or Share My Information: In addition to the above, depending on your state of residence, you may have the right to opt-out of the selling or sharing of your personal information. If you wish to provide such an opt-out, please click the link at the bottom on any NCS web page titled “Do Not Sell or Share My Information.”

Non-discrimination: We will not discriminate against you if you decide to exercise your rights under applicable law.

Identity verification when submitting your request: To ensure we take action regarding your Personal Information only at your direction, or the direction of an “Authorized Agent” permitted to act on your behalf may submit a request, we may ask you to provide or confirm some Personal Information when submitting a request. An “Authorized Agent” means a natural person or a business entity you have authorized to act on your behalf by providing your written permission. Please note, we may deny a request from an Authorized Agent if they do not submit proof that they have been authorized by you to act on your behalf.

Your request must: Provide sufficient information that allows us to reasonably verify you are the person about whom we collected Personal Information or an Authorized Agent; and describe your request with sufficient detail that allows us to properly understand, evaluate, and respond to it. We cannot respond to your request or provide you with Personal Information if we cannot verify your identity or authority to make the request and confirm the Personal Information we maintain relates to you. To verify your identity, we will seek to match any Personal Information you provide when you (or an Authorized Agent) submit your request to any Personal Information we already maintain. If we are unable to verify your identity based on the information we maintain, we will let you know.

Your right to appeal our decision: If we refuse to take action on your request, you may have the right to appeal that decision depending on your state of residence. For more information on how you can file such an appeal, please contact us at

Children’s Privacy

We recognize the need to provide additional privacy protections when we collect personal information from a child on our sites or online applications. We do not knowingly collect children’s information and take reasonable steps to exclude any individual-level data from children. 

Information Security and Retention

We have in place reasonable organizational, technical, and administrative measures that are designed to protect information from loss, misuse, and unauthorized access, disclosure, alteration, destruction, and other forms of unlawful processing while it is under our control. However, please be aware that the storage and transfer of information cannot always be one-hundred percent secure.

We store information for as long as needed for our services, research, and analysis purposes as described in this Privacy Statement and in accordance with law.

Changes to this Privacy Statement

We may make changes to this Privacy Statement at any time and without notice. Any changes will be effective upon publication of the revised Privacy Statement.


Notices concerning this Privacy Statement should be directed to:
NC Ventures, LLC d/b/a NCS
675 Avenue of the Americas, 3rd Floor
New York NY 10010
Attn: Privacy Officer