Discover the latest trends in data-driven decision making and learn how CPG marketers use rich signals to drive better outcomes in this NCS and Digiday survey.
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The State of the Industry
The Sober Curious Movement
Why are 49% of Americans drinking less in 2025? Learn more about the sober curious movement and the rising demand for nonalcoholic options in our latest insights.
Connections That Click: Enhance your Brand Messaging with Creator Content
Gain insights into how authentic social media content connects with consumers and learn how brands can blend creativity and marketing science to boost trust, loyalty, and sales.
Our work. Your results.
Case Study
How Out-Of-Home Quenched Thirst for an Iconic Bev Brand
Can a well known bev brand use out-of-home to drive more than brand awareness? Clear Channel tapped NCS to know whether this campaign moved units!