Discover brand marketers’ attitudes towards marketing and how they’re strategizing in 2023
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NCSpotlight
NCSpotlight
What’s Top of Mind for CPG Brand Marketers today?
71% Of Shoppers Say They Discover New Products and Brands in Convenience Stores
Americans are in love with convenience stores (c-stores). Over seven in 10 (71%) adult consumers, ages 18 and over, say they discover new products and brands in c-stores.
Food-flation – The Rising Costs of CPG
Brand loyalty, shopping behaviors and product sizes are changing due to food-flation. Discover how consumers are feeling.
Our work. Your results.
Case Study
Who Knew a Key Ingredient to Cereal Is Campaign Optimization?
Viant and NCS helped this popular cereal brand reach millions of likely-to-buy households and increase ROAS from new buyers. Find out how this campaign made a huge impact.