Search The Site

Vizio Drives Incremental Sales For A Beverage Brand


Vizio needed to help a beverage brand introduce a drink to a new audience and drive incremental sales from a CTV campaign.


They built a campaign around a unique asset to drive sales, the Home Screen sponsorship.


Vizio measured their campaign with NCS and discovered that the Home Screen sponsorship was a big success, contributing 82% of total incremental sales.

See what Vizio learned from NCS Sales Effect

NCS measurement doesn’t just reveal the campaign’s results; it delves into the underlying reasons behind them. In a recent collaboration with a beverage brand, we discovered that our Home Screen sponsorship drove 82% of the incremental sales. These invaluable insights empower us to craft even more impactful strategies for our clients.

Rob Leon
Associate Director, Media Insights & Analytics, VIZIO