Roku Increases ROAS While Doubling Efficiency
Roku wanted to improve the advertising performance of a personal care brand. They had used demo targeting in a previous campaign but wanted to explore other options that could provide more bang for their buck.
They turned to NCS to power a purchase-based audience strategy of targeting households most likely to buy the product – previous brand buyers.
Compared to a previous campaign, they delivered 35% more incremental sales while using fewer impressions. And you might be surprised to find out which buyers drove the most sales.
NCS purchase-based targeting is a game-changer for CPG advertising. It allows brands to use real consumer purchase data to identify and engage with their most valuable customers and potential buyers. For CPG brands like our client, this opens the ability to craft highly targeted campaigns with greater reach and influence among the right audiences – the ones most likely to buy.
