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CASE STUDIES
Pinterest Drives A Beautiful Sales Lift For Beauty Brand
OBJECTIVE
With stiff competition, it’s vital for skincare brands to drive awareness continually and, most importantly, conversion among new customers. This brand needed to reach the audience segments most inclined to purchase to do that.
SOLUTION
Collaborating with Pinterest, the brand launched a campaign featuring various formats, messaging, and audiences. Pinterest tapped NCS to measure which ads and audiences drove sales.
RESULTS
NCS confirmed 68% of incremental sales were from new and lapsed buyers. A thing of beauty!
Read To See What Prompted Success
A skincare brand wanted to experiment with both messaging and audience segments to see what resonated. By working with NCS, we could identify what approaches prompted Pinterest users to purchase.
Andrew Knoop
Vertical Lead, Measurement, Pinterest
