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KIND’s Trailblazing Optimization Strategy


Snack bar company KIND Snacks and its agency wanted to explore alternative data sources to help understand what optimization levers drive the sweetest reward of all: maximum return on advertising spend (ROAS).


Using weekly consumer purchase data insights, the brand learned which elements maximized performance and optimized programmatic advertising to reach their best buyers.


With insight into sales performance mid-campaign, the brand drove an incremental 6% ROAS and was named a finalist in the innovative media buying strategy category at the Shorty Awards.

This brand’s trailblazing strategy reached new buyers more effectively.