How a Leading Pet Food Brand Reached the Purr-fect Audience

Cats, dogs, birds, oh my! The pet industry, in general, is highly competitive, especially in selling pet food. While new players maneuvered their way into the playing field, this cat food brand needed a savvy strategy to stay on top.

To increase the average household spend, the cat food brand launched six ad campaigns on data-driven linear and addressable TV. They used purchase-based targeting – advertising to households that fit their definition of Heavy Cat Food Buyers.

Addressable and linear is the perfect combination. While linear data-driven TV delivered high reach to over 50MM households, addressable TV influenced heavy category buyer households to spend 31% more on average than the brand buyers reached on linear TV.