A major baking brand lacked robust purchasing insights from its customers and needed to grow revenue. The brand’s holiday promo strategy was to reach current and new buyers. How could they reach these buyers?
Leveraging NCS CPG Insights Stream, which delivered weekly household purchase insights to their clean room, the brand appended their CRM and built look-alike audiences mostly likely to buy their product.
The audiences powered by the CPG Insights Stream outperformed their original broad reach approach.