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CASE STUDIES
Vizio Drives Incremental Sales For A Beverage Brand
OBJECTIVE
Vizio needed to help a beverage brand introduce a drink to a new audience and drive incremental sales from a CTV campaign.
SOLUTION
They built a campaign around a unique asset to drive sales, the Home Screen sponsorship.
RESULTS
Vizio measured their campaign with NCS and discovered that the Home Screen sponsorship was a big success, contributing 82% of total incremental sales.
See what Vizio learned from NCS Sales Effect
NCS measurement doesn’t just reveal the campaign’s results; it delves into the underlying reasons behind them. In a recent collaboration with a beverage brand, we discovered that our Home Screen sponsorship drove 82% of the incremental sales. These invaluable insights empower us to craft even more impactful strategies for our clients.
Rob Leon
Associate Director, Media Insights & Analytics, VIZIO
