Roku Revs Incremental Sales For CPG Brands

Roku aimed to show CPG brands that their ad campaigns deliver measurable results, including ROAS and sales lift. The streaming provider tapped NCS to analyze the findings from their NCS Sales Effect studies, proving the impact of their platform.

NCS analyzed four Sales Effect  studies (which report on ROAS, incremental sales and sales lift), for CPG brands in the food, beverage, and beauty categories, to prove the strength of Roku’s platform and surface insights to strengthen future campaigns.

Roku’s campaigns soared above NCS CTV norms for incremental sales and dollars per thousand (DPM), proving that Roku is a powerful platform for driving sales lift, incremental sales and ROAS for a variety of CPG brand partners.