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CASE STUDIES

Out-of-Home Quenched Thirst For An Iconic Bev Brand

OBJECTIVE

Clear Channel Outdoor launched a large out-of-home ad campaign for an iconic beverage brand. What is the sales impact for a brand with such wide penetration?

SOLUTION

Clear Channel Outdoor used NCS Sales Effect to measure sales lift and return on ad spend for the campaign and learn what drove success.

RESULTS

The detailed reporting from Sales Effect informed that the campaign drove a sales lift and created millions in incremental sales as well other impactful campaign details.

Click if you’re thirsty for refreshing results!
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Our goal was to prove that OOH can deliver an effective outcome for CPG advertisers and NCS helped us do just that!

Campbell Keller
Director of Product Development, Clear Channel Outdoor
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