Pinterest Drives A Beautiful Sales Lift For Beauty Brand

With stiff competition, it’s vital for skincare brands to drive awareness continually and, most importantly, conversion among new customers. This brand needed to reach the audience segments most inclined to purchase to do that.

Collaborating with Pinterest, the brand launched a campaign featuring various formats, messaging, and audiences. Pinterest tapped NCS to measure which ads and audiences drove sales. 

NCS confirmed 68% of incremental sales were from new and lapsed buyers. A thing of beauty!