Pinterest Bakes Up ROAS For A Baking Brand

Pinterest sought to help their client tempt bakers to buy their pantry staples during prime holiday baking season. The platform had a hunch their strategy would work, but needed an objective third party to prove campaign effectiveness.

Pinterest reached out to NCS to run a Sales Effect Study to answer crucial questions: What sales lift did the campaign produce? Was the strategy on the mark? And what insights might apply to engaging bakers beyond the holiday season?

The Sales Effect Study showed an 8% sales lift—and served up a batch of insights the brand can use to attract customers year-round.