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Yahoo & NCS Deliver Sales Impact On Search Ads for Chobani

NCS paired up with Yahoo and Chobani to measure the incremental sales impact of search ads, and the resulting 1.3% conquest of market share was enough to sweeten anyone’s day.

This was a closed-loop campaign, meaning that Chobani not only used NCS to measure results at the cash register, but also took a smarter approach to its media plan from the very beginning by targeting NCS’ purchase-based audiences (Chobani buyers, in this case) on the Yahoo search platform. An incremental sales lift to the tune of 9% was the reward for a job well done on everyone’s part, optimizing the media plan and quantifying the outcomes.

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