Origin sought to help their client turn brand awareness into sales through custom interactive creative and purchase-based targeting at the top of the purchase funnel.
Origin reached out to NCS to create three key custom audience segments based on purchase behavior: lapsed brand buyers, switchers and buyers of competitive brands.
The NCS Sales Effect study of the campaign showed a 12% sales lift – and served up a bevy of insights the brand can use to attract their party planning customers for their next shindig.
NCS purchase-based audiences really helped us to drive incremental sales in this performance-based CTV ad campaign.