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If knowledge is power, then these resources are superstrengths
We’ve got everything you need. From e-books to infographics to guides and downloadables. Have a look around and take advantage of our extensive experience in CPG advertising effectiveness.
Discover how authentic creator content boosts consumer trust, loyalty and sales with our latest in-depth insights.
How much do shoppers value health and sustainability when choosing products? Our latest findings can strengthen your strategy.
Real-world success stories show how innovative ideas and the right tools drive better outcomes. Get the collection.
Hey CPG, uncover c-store trends, redefine your measurement strategy, and harness retail media networks for lasting success.
Learn how to unlock the assets that can help drive incremental sales with our latest updates.
Learn more about Gen Z’s attitudes towards advertising and how CPG brands can build loyalty with this digital-first generation.
NCS partners with the CMO Council to bring you insights on how today’s marketing leaders are planning for effective marketing.
What really drives consumers to convenience stores? We asked them, and their answers could enhance your marketing strategy.
Brand loyalty, shopping behaviors and product sizes are changing due to food-flation. Discover how consumers are feeling.
What are CPG marketers' thoughts on campaign measurement, clean rooms, privacy and more? Our report has the answers.
The power of advanced TV is unmatched. This quick read offers various benefits, supportive insights and how to get started.
Put our meta-study findings into action and apply these best practices for using visual discovery on your next Pinterest campaign.
Are beauty and grooming routines truly back to pre-pandemic days? Yes, and these 2021 CPG insights prove it.
Is your podcast advertising generating sales? Learn how NCS Podcast Sales Effect can answer this question and more.
How have NCS Meta-Studies helped publishers prove their platforms are the best? Find out today!
Consumers have changed in just one year of the pandemic. Find out what products or trends they are drawn to.
Did you know purchase-based targeting can help you achieve incremental reach on TV? Check out how PBT can complement your strategy.
A how-to on emerging on the other side of the pandemic with loyal buyers and successful advertising.
Explore how a shelf-stable soup and a hair spray brand used purchase-based targeting to connect with the right buyers.
When shelves were bare from the pandemic, consumers turned to other brands. Discover how you can reach buyers, no matter where they are on the loyalty ladder.
A 2020 guide on what goods consumers planned to shop for on Thanksgiving – giving you the ultimate advertising playbook for the holidays.
Why is your platform the best to advertise on? Use NCS Custom Meta-Study to help showcase the benefits of your platform.
We’re celebrating by sharing ten key learnings we’ve gained over the past decade to help make CPG advertising more effective.
Show advertisers why they should be using your platform for their next campaign. We’re offering best practices to help strengthen your next pitch.
TV is constantly evolving. Keep up by using purchase-based data through the NCS advanced TV Suite for your media plans.
There’s a signature to every brand. Understand what it is by identifying your different consumers and their purchase behaviors.