A Premium CPG Brand Turns Awareness Into Action

Origin sought to help their client turn brand awareness into sales through custom interactive creative and purchase-based targeting at the top of the purchase funnel.

Origin reached out to NCS to create three key custom audience segments based on purchase behavior: lapsed brand buyers, switchers and buyers of competitive brands.

The NCS Sales Effect study of the campaign showed a 12% sales lift – and served up a bevy of insights the brand can use to attract their party planning customers for their next shindig.