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CPG Shopper Insights

We’ve Got the Right
Clean Room Insights

Ready-to-use purchase insights, ready for everything.
There’s no shortage of data these days and consumer packaged goods (CPG) brands are actively seeking to have data in-house for their marketing campaigns. As marketers look for the right analytic tools to fuel their clean rooms or other data safe environments, they need a turnkey solution that allows them to quickly begin to leverage their investment. NCS has created just this service. INTRODUCING THE CPG INSIGHTS STREAM.

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The Reasons Why:
44% of marketers already have or are planning to have a clean room in the the next 12 months.1

A
56% want more in-depth analytics
B
54% want the ability to measure campaign results
C
52% want to make it for easier for data integration
D
50% want to do so for privacy reasons
More Than Data to Drive Decisions

The CPG Insights Stream is a culmination of NCS’s 13 years of industry-leading research and development – all focused on advancing advertising effectiveness.  The innovative CPG data service leverages NCSolutions’ proven and proprietary analytic models and machine learning methodologies. Those are paired with a robust, omnichannel set of CPG point-of-sale transactional data to provide a comprehensive view and ready-to-use insights.

The CPG Insights Stream is...
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127MM Households

across CPG retail channels for a complete view.

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4500 CPG Product Groups

a balanced look at consumer buying today—the right amount of data making it easier to scale.

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3MM Universal Product Codes (UPCs)

refined and prepared for you to leverage—useable from the get-go.

As you evaluate customer data platforms — no matter if it is a data lake, a clean room, or a data warehouse, NCS can lower the barriers to taking CPG data to CPG insights and ultimately to your application.

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Data science sets us apart.

After all, good data gets you good results and bad data can set you back. Our CPG shopper insights service is powered by:

The right combination of people, data and intellectual property
Machine learning methodology founded on proven models that predict the responsiveness of advertising
Deep industry expertise
Case Study
Baking Brand Builds Better Audience
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Find out how a popular baking brand uses the CPG Insights Stream to reach buyers for their holiday promo campaign.

Access the Case Study

1 NCSolutions & CMO Council, Optimizing Outcomes in Media Marketing, 2023