Industry Standard Data Sets – The Nielsen People Meter (NPM) currency TV panel and the Nielsen Homescan purchase data panel, which includes all-outlet sales information, are leveraged in our solutions.
Scale – Over 60 million households of frequent shopper data from Catalina’s data warehouse and hundreds of thousands of cable Set Top Box data households give us the scale to provide deep, rich “Watch” and “Buy” analyses.
Multi-Media – Our tools can be used with television, online, e-CRM programs and mobile data, allowing you to evaluate sales impact results across media. We process matched de-identified Nielsen and Catalina “Watch” and “Buy” information into our single-source datasets using Nielsen software platforms and reporting capabilities. As a result, our data and delivery are consistent with Nielsen and Catalina services.
Deep, Rich Diagnostics – In addition to improving target audience development and delivery and ROI measurement, we can help you understand the key drivers of your advertising and marketing programs so you know which “levers” improve future campaigns.
Nationally Representative – We will offer unparalleled value by integrating nationally representative samples for both media consumption and purchase behavior into a single-source dataset, combining the scale of “census” data and the representivity of panel data, a first for the industry.