Our holistic “end to end” offerings guide marketers and media companies in reaching the most responsive audiences on all platforms -- television, online, mobile, CRM, radio, and print. Our single source solutions link what consumers watch with what they buy enabling you to:
Marketers: Our buyer-based approach allows marketers to drive media efficiencies by approximately 10 % and improve the incremental sales lifts among exposed households by nearly 30%.
Media Companies: Match inventory to buyer segments, and value it using our buyergraphic approach.
Our services connect what consumers watch with what they buy to identify and define your most valuable consumers based on actual retail purchases --- “buyergraphics segments.”
Reach the desired segments in buyer-rich media by using our tools to evaluate the delivery of networks, programs, portals, websites, magazines, etc. to optimize your media schedules.
CPG Buyer Segments --- this syndicated offering provides pre-built segments on over 2,300 categories and brands. These segments can be accessed through the newly launched AdVantics On Demand™ platform, via Nielsen NPOWER and nearly all third-party software tools.
Build your own Custom Buyer Segments and/or leverage proprietary customer data in Proprietary Buyer Segments. These segments can be used for media activation on all media platforms. “Define Once, Activate Everywhere!”
Our solutions can be leveraged during all phases of media activation and execution – planning, buying, allocating – and can be easily integrated with nearly all third-party systems and tools including Excel®.
Did My Advertising Work?
Sales Effect measures the sales impact of advertising campaigns on actual retail purchases, enabling marketers to gauge the sales contribution and measure return on investment (ROI) on all media platforms. Identify the key drivers and most responsive audience.
Our single source analytics go beyond ROI and are designed to answer your toughest questions to reveal a crystal-clear picture of how the advertisements consumers watch influence what they buy. With our rich single-source data sets, we can answer: