Nielsen Catalina Solutions in the News
Nielsen Catalina Solutions in the News
- MediaPost: Clear Channel Tracks Dove Radio Ads, Sales Impact
June 11, 2013
- MediaPost: CBS' Poltrack Backs Nielsen-Arbitron Deal
June 11, 2013
- Variety: Accurate Measurement in Advertising Is Finally Possible
June 6, 2013
- Daily Research News Online: Nielsen Catalina Debuts TV Ad Matching Tool
May 14, 2013
- Enhanced Online News: Nielsen Catalina Solutions Launches AdVantics On Demand for TV
May 13, 2013
- Ad Age: ABC Viewers Buy More Tissue -- And Why That Matters May 13, 2013
- Consumer Goods Technology: Hallmark Channel Boosts CPG Ad ROI With Analytics
May 7, 2013
- Ad Age: Marketing-Mix Models Get Pushback As Media Landscape Changes April 24,2013
- Adweek: CBS' Poltrack: Demos Don't Tell the Entire Story of the 2012-2013 Season-- Research boss says smarter measurement, targeting could usher in 'golden age' December 3, 2012
- Huffington Post: Lowe's: Customers Personalize Their Experience with Cross-Channel Profiles
June 12, 2012
- Adology: CPG Producers to Optimize Online Marketing Spending
June 7, 2012
- Digital Stats: FMCG brands in the US can expect a return of $3 to every $1 of digital spend, if the advertising is targeted on buyer behavior
June 7, 2012
- Business Wire: Online Advertising Using Purchaser Data Delivers Three Dollars in Incremental Sales for Every Dollar Spent
May 24, 2012
- Business Courier: Nielsen Catalina expands office, capabilities
April 6, 2012
- Ad Age: CBS Heads to Upfront With Packaged-Goods-Specific Show Ratings
March 27, 2012
- MediaPost: Sex May Sell, But Age/Sex Cells Do Not: CBS, General Mills Call For The End Of Demos
March 27, 2012
- MediaPost: CBS Research: TV Drives WOM In Digital World
March 27, 2012
- Online Media Daily: eXelate, Nielsen Catalina Help Refine Digital Ad Targets
January 31, 2012
- Adotas: EXelate, Nielsen Catalina Solutions Partner To Bring CPG Data Online
January 31, 2012
- MediaPost: Nielsen Catalina Launches 'Shopper Access' For Specific Media, Will Tie Offline Consumers To Online Campaigns
December 12, 2011
- Cincinnati Business Courier: Nielsen Catalina hires Stermer as executive vice president
December 8, 2011
- December 5, 2011
Multichannel News: During an industry investor conference, CBS's David Poltrack referred to the advantages that Nielsen Catalina Solutions offers advertisers.
- Media Post: Meredith Signs Kimberly-Clark For ROI Guarantees
November 28, 2011
- AOL: AOL forms strategic alliance with Nielsen Catalina Solutions to offer new loyalty marketing program
November 21, 2011
- Yahoo! Advertising Blog: Yahoo! Helps Marketers Find Their Offline Audiences Online with New Audience Targeting Solutions
November 8, 2011
- MediaPost: Yahoo Adds Ad Targeting Options
November 8, 2011
- BrightRoll: BrightRoll Announces Strategic Alliance with Nielsen Catalina Solutions Enabling Consumer Packaged Goods Marketers To Precisely Reach Online Video Consumers and Measure Offline Sales
November 1, 2011
- Media Post: To TRP Or Not To TRP? That Is The Question
October 13, 2011
- Folio: Time Inc. Launches PinPoint For Ad Clients
October 3, 2011
- Adage: Magazines to Marketers: We'll Prove How Much We Lift Sales
October 3, 2011
- Magazines to Marketers: We'll Prove How Much We Lift Sales
October 3, 2011
- Convenience Store Decisions: Research for CBS examines the effect of TV Advertising on CPG Products based on the purchase behavior from 60 Million frequent shopper households
June 17, 2011
- Media Post: Nielsen Catalina Names Wood CRO
June 8, 2011
- Marketing Vox: Making Sense of Mobile Ad Measurement
May 5, 2011
- MediaPost: Nielsen Catalina, 4INFO Combine For Mobile Ad Measurement
May 5, 2011
- Mobile Marketer: Nielsen Catalina, 4INFO offer CPG brands greater mobile accountability
May 4, 2011
- Supermarket News: Third-Party Online Ads Drive Volume at Supervalu
March 28, 2011
- MediaPost: TV Advertising's Tipping Point
March 28, 2011
- Marketing Magazine Canada: New CBS planning model forgoes sex, age
March 24, 2011
- AdAge: CBS: Viewers' Age and Sex Shouldn't Matter to Marketers
March 23, 2011
- BizReport: Study finds display ads push grocery spending
March 8, 2011
- PointRoll.com: SUPERVALU® Drives In-Store Grocery Sales with Interactive Display Advertising
March 7, 2011
- Retailing Today: Supervalu taps PointRoll to boost grocery sales
March 7, 2011
- Progressive Grocer: Supervalu Drives In-Store Grocery Sales with Interactive Display Advertising
March 7, 2011
- Business Courier: Mike Nazzaro's Nielsen Catalina could change world of TV ad purchasing
March 4, 2011
- AdAge: Nielsen, Catalina Launch Service to Measure Sales Impact of Media Buys
December 14, 2009
TV Client Contact
John Stermer813.366.7835 (office)
847.910.9031 (mobile)
Online & Mobile Client Contact
Jay Stockwell714.585.1868 (mobile)
