A pioneer and innovator in advertising analytics with more than 30 years of experience, Leslie Wood is responsible for the overall research function at Nielsen Catalina Solutions. This includes shaping the methodologies that keep the firm on the leading edge of marketing and advertising performance analytics, and playing a key role in envisioning future products. Leslie has a long history with deep involvement in single-source methodologies including BehaviorScan, Scan America, and Project Apollo, and a professional background that includes such recognized names as ABC Television, Procter & Gamble as well as her own company, Media Trust LLC.
Leslie is an expert not only of single-source analytics, but of reach and frequency research, optimizers, data integration and return-path data. All of this feeds Leslie’s passion for building support tools for the advertising industry.
Leslie chairs The ARF’s Analytics/ROI/Data Integration Committee and has acted as co-chair of their 360 Media and Marketing Council. Leslie Wood has a BS in mathematics from Hunter College and a PhD from The University at Albany in Information Science with a specialization in Expert Systems and Data Mining. Leslie will be based in Copake, New York, and will also have a presence in New York City.