With an extensive background working for both Nielsen and Catalina Marketing, Jeff offers unique insight as head of the delivery and analytics organization at Nielsen Catalina Solutions. His team is charged with delivering insights that leverage our datasets, enabling advertisers and media companies to understand the effect of advertising on purchase behavior and develop the most efficient and impactful advertising and media programs.
Jeff’s 20-year career in marketing includes work for analytic consultancies, major corporations and academia. Before joining NCS, he led Nielsen’s Custom Analytics team for Procter & Gamble North America. Jeff also worked for Catalina Marketing, managing its national Analytical Consulting group. Earlier on, he served as part of the former ACNielsen's Analytical Services team in Cincinnati. Jeff has shared what he’s learned – he taught marketing for five years at his alma mater, Miami University, in Ohio.