Jay is one of the founding members of Nielsen Catalina Solutions, bringing extensive marketing, branding and naval experience. As Chief Revenue Officer for digital media, he is responsible for developing online advertising effectiveness programs with the goal of maintaining and expanding our footprint with portals and publishers, data exchanges and mobile partners.
He came to The Nielsen Company via acquisition of the start-up company BuzzMetrics (formerly Intelliseek). As Executive Vice President of Client Services for Nielsen BuzzMetrics, Jay was primarily responsible for commercial operations of the BuzzMetrics unit.
Jay started his business career in consumer products goods at Procter & Gamble, with Puffs and Pampers, and also worked for ConAgra serving as Brand Manager for the Banquet and Marie Callender’s lines of frozen food.
Jay is also a Commander in the United States Naval Reserve having served for a combined 24 years (active, active reserve and inactive ready reserve). Jay has a BS in Finance from the University of Nebraska at Lincoln and holds an MBA in Marketing from George Washington University, Washington DC.