Nielsen Catalina Solutions - Who We Are

Nielsen Catalina Solutions’ mission is to help marketers and media companies measure and improve advertising performance by accurately linking what consumers watch with what they buy. A joint venture of Nielsen and Catalina, we provide the gold standard in marketing performance analytics including:

• Audience Definition and Delivery
• Advertising  ROI Metrics
• Custom Analytics Services

We do this by integrating Nielsen’s industry-leading media and household purchasing information with frequent shopper data from over 60 million households, a subset of Catalina’s 90 million+ household data warehouse. Our holistic "end to end" offerings guide marketers and media companies in reaching the most valuable prospects and audiences on television, online, mobile, CRM, radio and print.

With unmatched scale, support and expertise, Nielsen Catalina Solutions enables consumer package goods marketers and media companies to match the right audience with the right media, measure the resulting sales impact and make appropriate adjustments to marketing plans and programs using precision analytics and metrics. 

Let us show you how we can power the performance of your marketing efforts.

Privacy Commitment
Our mission is to help advertisers and media companies measure and improve advertising performance by understanding the interactions between what consumers watch and what they buy. We are equally committed to protecting the privacy of individual consumers, our clients, retailers, partners and the vendors who help us deliver our solutions. To honor this commitment we have deployed a multi-faceted approach consisting of “privacy-centric” Data Input Rules, Data Access Restrictions, Product Design Guidelines and Code of Conduct.